From Passion to BUSINESS You are the BRAND as an artist who you are is the foundation of your bussiness because truth be told there is no success outside of youfor that reason the first thing needs to be done when building a bussiness outside of passion is to get clear about who you are once your brand aligns with your true self it becomes powerful tool to connect deeply create authentically and build a sustainable bussiness that will allow you to stay creative in the long term